What's wrong with Blogs? Anyone can make one. The team of MarketingVOX was even paid to make one for some conference in San Francisco! AD:TECHblog defeats the message it's trying to sell. Russ Eisemann, SVP Marketing, Tower Records gives a downright laughable quote when you look at their blog (or website, for that matter, which this blurb appears on): "There's nothing like leaving a conference with a new motivation and inspiration to improve your business model. AD:TECH provides all of us with new techniques and best practices to deliver direct sales to your bottom-line." The bottom line at Tower must be generic product. Thank dog for music downloads. In fact, the blog is so spurious, it makes one suspicious that this conference ever took place. The posts occur on a thin strip that requires more unnecessary scrolling than at a library of parchment in Pergamon. Beside the posts is a grey field. Cutting edge marketing here folks! Step right up and stare at the grey field. A note is given on AD:TECH's website regarding who should attend: If you are a CEO, CMO, marketing executive, advertising executive, brand manager, product manager, media director, media buyer, media planner, interactive solutions provider, creative director, or web publisher, AD:TECH is a must-attend event!" Is this a joke? If they can't put together a decent blog, that has more content than grey field, can we take them seriously? At one of their meetings this is the conclusion they came to, as posted by Chris Eaves: "Kevin Lee's comments reflected the general consensus - it depends." Remarkably insightful wouldn't you say? Chris's post begins by mentioning a party the night before, for which he's surprised it’s the same people who were so loud the night before and so quiet today. Now we know what kind of industry professionals attend these conferences. Dedicated to grey fields across the entire web!
